Meta reported more than two billion people use WhatsApp every day.
Verified WhatsApp conversations
WhatsApp Business API that drives action
Send verified updates, campaigns and support conversations at scale.
Use templates, buttons, media, automation and agent handover in one trusted customer journey.
India-wide supportPractical implementationClear reporting
Air France recorded 4.5× the click rate of email in a Meta–BCG case study.
Combine automation, templates and live-agent handover.
Sources: Meta newsroom (WhatsApp daily usage, 2025) and Meta–BCG Air France case study (2026). Campaign results vary by audience, offer and execution. Meta WhatsApp usage · Meta–BCG case study
What the product helps you do
Focus on the customer action—not the channel complexity
Use the capabilities that solve the immediate business problem and keep the experience simple for your customer.
Campaign messages
Share offers, launches and useful updates with approved templates and customer opt-in.
Transactional updates
Send confirmations, reminders, account alerts and delivery information at the right moment.
Two-way support
Use automation for common questions and hand complex conversations to a human agent.
Commerce journeys
Guide customers through product discovery, order tracking and action buttons inside WhatsApp.
Business impact
A richer path from message to response
Unlike a plain text alert, WhatsApp can keep the customer inside one branded, two-way journey while your team measures real engagement.
- Reduce friction with clear reply and CTA buttons
- Keep service updates and support in one conversation
- Automate routine questions without blocking human handover
- Track delivery, responses, clicks and campaign results
Choose the channel by outcome
WhatsApp Business API compared with Standard SMS
Both channels are useful. The right choice depends on reach, urgency, customer experience and the action you need the customer to take.
| Capability | WhatsApp Business API | Standard SMS |
|---|---|---|
| Brand experience | Verified business profile | Sender ID or header |
| Message format | Media, buttons, lists and products | Primarily text and links |
| Customer interaction | Two-way conversational flow | Limited reply journey |
| Measurement | Delivery, replies, clicks and actions | Delivery and link tracking |
Questions businesses ask
What to know before you start
Our team can map the product to your audience, volume, integrations and expected customer action.
What can we send through the WhatsApp Business API?+
Businesses can send approved marketing, utility and authentication messages, subject to customer consent and WhatsApp policies.
Can customers reply?+
Yes. Customers can reply, interact with buttons and continue into automation or human support.
Can WhatsApp use SMS fallback?+
Yes. Adfinmark can help configure eligible workflows where another channel is used when WhatsApp delivery is not available.
Plan the right workflow
See how WhatsApp Business API can work for your business
Share your use case and expected volume. We will recommend a practical setup, channel mix and implementation path.
