Google Messages reported more than one billion monthly active users with RCS enabled.
Rich messaging in Google Messages
Rich RCS messaging built for engagement
Create branded cards, carousels and interactive customer journeys.
Show products, offers and service actions visually, with SMS fallback when RCS is unavailable.
India-wide supportPractical implementationClear reporting
A Google RCS summary reported 10× higher click-through than the previous SMS approach.
Rich media generated five times more downloads than SMS in a reported campaign.
Sources: Google Messages RCS milestone and Google RCS Business Messaging summary. Case-study performance is not a guaranteed result. Google RCS milestone · Google RCS summary
What the product helps you do
Focus on the customer action—not the channel complexity
Use the capabilities that solve the immediate business problem and keep the experience simple for your customer.
Product discovery
Show products, plans or services through visual cards and swipeable carousels.
Action-led campaigns
Use suggested replies, call buttons, maps and links to guide the next step.
Service communication
Create richer order updates, appointment reminders and support journeys.
Campaign measurement
Track delivery and interaction data to understand what customers respond to.
Business impact
More context and clearer actions than plain SMS
RCS is useful when a campaign needs visual storytelling and interaction, while SMS remains valuable for universal reach and fallback delivery.
- Present offers with images instead of a text-only link
- Give customers clear buttons and suggested responses
- Build a verified and recognisable sender experience
- Use SMS fallback when an RCS device is unavailable
Choose the channel by outcome
RCS Business Messaging compared with Standard SMS
Both channels are useful. The right choice depends on reach, urgency, customer experience and the action you need the customer to take.
| Capability | RCS Business Messaging | Standard SMS |
|---|---|---|
| Sender experience | Verified, branded business profile | Sender ID or number |
| Message format | Images, rich cards and carousels | Text and links |
| Customer actions | Suggested replies, maps, calls and URLs | Link or reply |
| Reach strategy | Rich delivery with SMS fallback | Broad universal reach |
Questions businesses ask
What to know before you start
Our team can map the product to your audience, volume, integrations and expected customer action.
What is RCS Business Messaging?+
RCS Business Messaging is a richer mobile messaging experience delivered through supported messaging apps such as Google Messages.
Does every phone support RCS?+
No. Availability depends on the customer device, app, operator and RCS status, which is why fallback planning is important.
Can RCS fall back to SMS?+
Yes. Adfinmark can help design a campaign where eligible messages use SMS when RCS is unavailable.
Plan the right workflow
See how RCS Business Messaging can work for your business
Share your use case and expected volume. We will recommend a practical setup, channel mix and implementation path.
