What is a CPaaS platform?

A communications platform as a service lets businesses add messaging, voice and customer engagement capabilities through a managed panel and APIs.

How does smart fallback work?

You define a channel priority. When an eligible message cannot be delivered on the first channel, the workflow can move it to the next configured channel.

Can Adfinmark integrate with our CRM or website?

Yes. Integration options can include APIs, webhooks, campaign triggers and data exchange based on your workflow.

Can different teams use the same panel?

Yes. The platform is designed for coordinated marketing, operations, support and agency workflows with controlled access.

One connected communication workspace

One CPaaS panel for every channel

Run campaigns, replies, analytics and smart fallback from one workspace.

Manage WhatsApp, RCS, SMS, email and voice without switching between separate tools.

Discuss your use case See key capabilities

India-wide supportPractical implementationClear reporting

6+Connected channels

Messaging, email, voice and automation in one operating layer.

4-stepPriority fallback

Example route: RCS → WhatsApp → SMS → Voice.

1Journey report

See every configured delivery attempt in one reporting view.

What the product helps you do

Focus on the customer action—not the channel complexity

Use the capabilities that solve the immediate business problem and keep the experience simple for your customer.

Multi-channel campaigns

Prepare and launch communication across messaging, email and voice without rebuilding your audience every time.

Smart routing

Set channel priorities and move eligible messages to the next available route when required.

Shared customer context

Keep contacts, templates, replies and campaign history connected for the team.

Clear performance control

Track delivery, clicks, replies and channel outcomes from one reporting layer.

Business impact

Less tool switching. More control over every campaign.

The panel is designed for teams that want to scale customer communication without losing visibility, consistency or delivery continuity.

Launch campaigns faster with reusable audiences and templates
Coordinate WhatsApp, RCS, SMS, email and voice
Understand channel performance without joining separate reports
Plan a practical channel mix around reach, experience and budget

Smart fallback routing

Choose the priority. Adfinmark keeps trying the next eligible channel.

Start with the preferred experience and preserve reach when the first route cannot complete delivery. Your team decides the priority order and Adfinmark automatically moves eligible records to the next configured channel.

Set a practical route such as RCS → WhatsApp → SMS → Voice.
Reduce manual re-sends and protect campaign value when a richer channel is unavailable.
Track every attempt, outcome and final route from one reporting layer.
Keep one audience and one campaign logic instead of rebuilding workflows channel by channel.

Questions businesses ask

What to know before you start

Our team can map the product to your audience, volume, integrations and expected customer action.

What is a CPaaS panel?+

A CPaaS panel is a cloud workspace used to manage customer communication channels, campaigns, routing, contacts and reporting.

Can we connect more than one channel?+

Yes. Adfinmark can help connect messaging, email and voice products based on your business workflow.

Can the panel support fallback delivery?+

Yes. Eligible workflows can be configured to move from one channel to another according to the fallback logic you approve.

Plan the right workflow

See how CPaaS Panel can work for your business

Share your use case and expected volume. We will recommend a practical setup, channel mix and implementation path.

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